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Sainsbury’s Six: artistic prints

Our in-house design team fills us in on all the new printed pieces available at Sainsbury’s Home.

From drawing board to the final designed product – a lot of hard work went into the making of all the unique prints and patterns across our new homeware ranges. We caught up with the creative minds behind Sainsbury’s Home to get the low-down on how they designed our printed pieces.

Sainsbury's Home, home interiors, prints, home accessories, Printmaker's Studio, floral tray, Bloomville, yellow mug, white candle

“This white candle is part of our Printmaker’s Studio trend, which is all about bold mark making patterns. The inspiration came from all the marks left behind on the printing tables and tools of professional printmakers. For the design, the team spent the afternoon painting, drawing and mark making (and getting pretty messy), using a variety of different mediums. All the work they created was then turned into digital repeat patterns and placements. And voila! The Printmaker’s Studio candle was born. ”

Sainsbury's Home, home interiors, prints, printed cushions, Moroccan, soft furnishings

“Part of our Moroccan range, the inspiration for our printed cushions comes from the architecture and interiors of Marrakech. Particularly the beautiful patterned tiles and textiles you find in traditional riads. Our hero print – as featured on our comfy cushion – is really intricate and took our print designer around four hours to hand paint. And from the first concept to the creation of the final pattern took three weeks in total. It took a lot of development but was well worth it to see the final product, which we’re totally in love with.”

Very cool. Now, does your bedroom feel like it needs a bit of a pick-me-up? Check out all the ways you can transform it in a flash here.