50-AW-collection-sneak-peek

Be inspired… take a peek at our autumn/winter soft furnishings

This week Trend Design Manager Louise Rynehart gives us a glimpse of the latest Sainsbury’s homeware collection. Look out for these items arriving instore over the next few weeks.

I work on the design team at Sainsbury’s and it’s so exciting to see a range we’ve created about to launch instore! We start developing a new range 18 months before it hits the shelves, so getting the press shots is really thrilling – it’s often the first time we’ve seen the entire collection together. Here are my highlights for the coming autumn/winter 2014 collection:Folk Tales Cushion

Relaxed style is big this year

We were heavily inspired by a more casual approach to decorating the home this season. Lots of natural materials are featured across the collection and we’ve used a ‘mix & match’ approach, offsetting different patterns against each other. I think the bedding from our Indigo range demonstrates this really beautifully (pictured above).

We’ve mixed global trends

Our design team travel all over the world to research new trends. We always head to Paris for Maison & Objet, a popular home trade show, and this year our Folk Tales range (pictured right) has been inspired by a clash of global cultures. I love its bohemian feel, drawing on handicrafts with a cosmopolitan but rustic edge.

Dreamscape bedroom range at Sainsbury'sPretty pinks get our vote

We noticed that pink was a key colour emerging on the catwalk, and it was one of the colour highlights to come out of a recent trip our team made to New York. We used a varied palette of pinks across our new Dreamscape range (pictured left). It’s really feminine and glamorous, and I’m a big fan of the subtle geometrics and warm metallics featured across the different pieces.

Tip of the week

It’s all about the blues this season! Big inspirations for us were the bleached denims and inky patterns we saw emerging with Japanese textiles. You’ll see this colour trend appear in our new Indigo range (pictured above, top).

Main image: Indigo Cushion 35×50, £16; Navy Marl Knitted Cushion, £18; Small Leaf Print Bedlinen, from £30; Navy Damask Print Bedlinen, from £20; Navy Knitted Textured Throw, £30. Look out for these items arriving instore over the next few weeks.

Three key pieces

KeyPiece1_200x210 KeyPiece2_200x210 KeyPiece3_200x210

Mustard Yellow Crewelwork Cushion 30×50, £15; Lilac Woven Throw, £15; Indigo Cushion 35×50, £16. Look out for these items arriving instore over the next few weeks.