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Behind the design: watercolour prints

From drawing board to store shelf

As we dive into spring, we thought what better time to take a closer look at the fresh watercolour prints that feature in the latest Sainsbury’s Home decor drop? So with our notepads in hand, we headed down to our designer’s studio to find out all about the process, patterns and prints behind the new collections. Starting with the little synchronised number above…

“Our Riviera collection is inspired by the landscape and glamour of the French Riviera so we chose a palette of deep navy, red and gold tones to evoke that sophisticated lifestyle. Alongside all of the classic motifs, we wanted to include a more playful print too, which is where these synchronised swimmers come in. They have a really fun nautical feel but with all the glamour included.”

Sainsbury's Home, behind the design, watercolour prints, designer, Q&A, interview, experts, stylist, homewares, home accessories, interior design, interior inspiration, design, art, drawing, painting, illustrations, sketching, patterns, prints, fabric, sneak peek, exclusive access, Riviera, nautical, blue, artist's table, boat drawing, painter's desk, navy stripy cushion, sea boat print bed linen

“All of our watercolour prints are hand drawn by our designers so each one is unique, and it’s a total team effort. We all get involved so that there’s a beautiful variety of techniques and handwriting styles in every design.”

“Once the painting is finished, we then scan the artwork into the computer to create a repeat pattern, which we’ll tweak until we’re 100% happy with it. We make sure all the painted textures and movements are still reflected in the final print, so that they retain that lovely watercolour finish.”

Sainsbury's Home, behind the design, watercolour prints, designer, Q&A, interview, experts, stylist, homewares, home accessories, interior design, interior inspiration, design, art, drawing, painting, illustrations, sketching, patterns, prints, fabric, sneak peek, exclusive access, Riviera, nautical, blue, artist's table, boat drawing, painter's desk, navy strip dinnerware, anchor, rope, artist's table, painter's work

“The whole process from drawing board to shop shelves takes about a year. A lot of work goes into developing each print and product to be exactly as we first imagined. Our favourite piece has to be the tumblers. With their gold metallic finish they add a little bit of understated glamour to the dining table – which complements the navy tone dinnerware perfectly.”

Sainsbury's Home, behind the design, watercolour prints, designer, Q&A, interview, experts, stylist, homewares, home accessories, interior design, interior inspiration, design, art, drawing, painting, illustrations, sketching, patterns, prints, fabric, sneak peek, exclusive access, Meadow, country, wild flowers, daisies, flower sketches, drawings, tea cup with paintbrushes, wooden table, artist's table, painter

“When it came to our Meadow print, it took a little longer. A lot of work and development went into drawing and painting the flowers and we changed the layout and colour of the florals several times before we were entirely happy with the final print.”

“We wanted the print to reflect the British countryside in springtime, which is why we chose watercolours. It gives a lovely softness and all the tones and bright colours help to lift the artwork, giving it that fresh spring feel we wanted to achieve.”

“Our aim was to capture the essence of a British spring meadow so wild flowers were the perfect choice. We wanted the print and pattern to reflect a field, the layers of flowers all mixing and moving together in the spring air.”

“My favourite pieces in the Meadow range have to be the duck and duckling objets. They are really fun pieces that tap into the countryside trend but thanks to the beautiful wood effect finish, it would integrate perfectly into any home.”

Looking for more decor inspiration? Read our guide to making over your bedroom this New Year here.