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Behind the design: Shibori

Our design team spills the beans on the Japanese inspiration behind the collection

Have you heard? This summer, Japanese-inspired styling is in. So we spoke to the Sainsbury’s Home design team to find out about the inspiration behind our new-in Shibori range. Here’s what they told us.

“The inspiration for Shibori came from traditional crafting techniques used in Japan. The authentic nature in which the patterns are created really appealed to the team and reflected our designs values.”

“Shibori is one of the oldest indigo dying techniques in Japan and involves the fabric being tied, twisted, stitched or folded to create these amazing prints. Using different fabrics helps us create new results so each design is always unique. The possibilities are endless.”

“Two of our print designers spent a day hand dying fabrics, using traditional methods and techniques to create a collection of patterns. They captured all of these patterns digitally and refined them by putting them into repeat and placement prints.”

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“We were very careful with our choice of materials and colours and chose ones seen in traditional Japanese crafts. From ceramic glazes to form and shape, we drew on our research from start to finish.”

“We also explored different origami techniques to create interesting shapes and forms in every piece. We love the large bird objet, which took inspiration from traditional origami cranes.”

“The collection has a laidback grown-up feel. With its calming indigo blue textiles, soft geometric patterns and dark wood and marble accessories, it helps create a peaceful interior space.”

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“Simplicity is key when it comes to styling up Shibori. The textiles within the collection layer perfectly with grey or light interiors, adding hints of pattern to seating areas. And natural materials help give an authentic look – like wooden bowls and woven wicker baskets and lampshades. The trick is to use a selective eye to curate your space to include a balanced mix of decorative accessories and classic neutrals.”

“And the indigo and white palette is perfect for summer because the quality of blue lends itself well to use as a new neutral. It blends easily with many colour combinations, grounding brights, balancing naturals and creating harmony in tonal designs. It’s a big shade for spring/summer 2018.”

Discover the complete Shibori collection in a store near you now.