Archive: Sep 2015

  1. The key Autumn/Winter 2015 trends you need to know about

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    There’s no need to spend hours scanning the latest interior mags for the biggest Autumn/Winter trends, we’ve done all the research for you. It was a tough job getting up close and personal with all the beautiful new fabrics and stylish home accessories but someone has to do it.

    Sainsbury's homeware collection for autumn 2015

    1. Dark botanical

    As this year’s obsession with all things botanical continues, the Autumn/Winter update is darker and moodier, with luxurious, metallic accents. Inspired by natural flora with a fantastical twist, think cool Victoriana meets Alice Through the Looking Glass. Characterised by opulent, vintage patterns, blended with playful twists (like the gold effect pineapple objet, £12). You can either go all-out for the look with dark walls and fabrics or choose a few key pieces for a taster of the trend.

    Dark botanical inspired homewares

    Get the look

    Make a statement with pieces like this gold effect bird cage lantern, £26; store jewellery or trinkets in this 7-drawer storage with gold effect handles, £26; place dramatic faux florals in this leopard print vase, £15 and bring a sense of fun with the gold effect pineapple objet, £12.

    Three leopard print vases

    2. Peaceful Scandi

    Nordic style is the trend that simply won’t fade – and with good reason, too. It’s accessible and versatile so complements any taste or style. This season it’s all about a softer interpretation of the look, which means a harmonious blend of natural materials like stone, linen and wood, with powdery shades of blush, duck egg and mint. Delicate tree motifs decorate cushions and bed linen, and woven rattan accessories lend a nature-inspired feel.

    Candles and home accessories

    Get the look

    Create balance in a room by mixing soft textures like this diamond woven cushion, £14, with ceramic materials – try clustering these grey glaze ceramic bottles, large £12, small £8, with this set of 3 pink ceramic candles, £5, on rustic wooden surfaces.

    Autumn colours inspire bedding

    3. Rustic living

    As the air turns crisper, the big interior designers of the season have turned to Canadian rustic cabins and back-to-basics ski lodges for inspiration. That means plenty of cool, cosy fabrics, heavy plaid and Argyll knits with a warm colour palette of burnt oranges, blended with kitsch accessories like camping-style lanterns and ornamental animal heads.

    Rustic living

    Get the look

    Go all out with this 3D moose head (part of a set of three wall hanging mini heads), £14, and red camping style lantern, £20 – perfect for creating cosy candlelight. Or simply add this small wooden rectangular frame, £10, or this cosy orange and navy check throw, £16, to a room for a more subtle interpretation.

    To discover our new range and start styling the trends for yourself, head to your nearest store now.

  2. New and exclusive: Our Autumn/ Winter 2015 range


    Sainsbury’s Autumn/Winter range launches this Sunday 6th September, with tableware being the first range to hit the shelves. With bold designs and contemporary colour palettes, it’s a great way to inject new style into your home without breaking the bank.

    Want to know more about what’s in store? Here are 5 key pieces heading your way this Sunday. As with most interior trends, what starts on our favourite catwalks usually filters down to the key homeware looks, too, as we discover…


    Sage green multi spot chicken jug, £10

    Dolce & Gabbana embraced the polka dot design in 2015, and this ceramic jug uses this trend to give a country-kitchen modern makeover. Hand-painted in Portugal, it’s perfect for everything from serving up custard to displaying fresh cut flowers.


    Midnight Bloom platter, £10

    Any Burberry Prorsum fans will know that its trench coats have been adorned with William Morris-style jacquards for this A/W15 season. It doesn’t take long for homewares to follow suit, so it’s no surprise our Midnight Bloom range features bold prints and rich colour palettes too. This unique ceramic platter is guaranteed to be a talking point at your next dinner party.


    Indigo nibble bowls, £3.50 each

    These stunning bowls are part of our new range of reactive stoneware made in Indonesia. The pared-back blue and white look has simply never gone out of style, looking just as good against a neutral colour scheme as it does amongst a variety of colours and patterns.


    Midnight Bloom teacup and saucer, £5

    Mary Katrantzou has lauded the bold floral look on the catwalk this season, with this trend translated onto this Midnight Bloom teacup and saucer.

    Martini glass

    Midnight martini glass, £4

    Your cocktail parties will instantly be given a little more style with these animal print martini glasses, where Mad Men chic meets 80s kitsch.

    To discover more about our new range, head to your nearest store.