Archive: Mar 2015

  1. Style trend: fabulous florals


    Nature-inspired homeware is always a trend this time of year, but for 2015, the uplifting
    elements of the country garden have been made bigger, bolder and more impressionistic.

    This timeless look will work well in all rooms of the house to ‘bring the outside in’ and freshen up your decor. It’s what all of the best–dressed interiors will be donning this season, and here’s how to make it work in your home:

    In Bloom crockery set

    Painterly blooms on china

    You know that china your grandma kept ‘for best’ – the one with the floral bouquets that had been painstakingly hand-painted on? Well, that’s sort of what we mean, except things have been given a contemporary twist with more saturated colours and bolder prints. If you feel the feminine shades could be a little overwhelming, pair the pastels with a darker companion, like smoky grey, to break things up and add an edge.

    Where to work it? In the dining room or kitchen-diner, make a feature out of these by putting them on display.

    Browse our In Bloom collection

    Butterfly frame

    Works of art

    Soft furnishings with pretty patterns can bring a room to life and look almost like a piece of artwork, while hanging a nature-inspired print is a simple way to invoke the trend.

    Where to work it? Use striking pieces in the hallway to give visitors a talking point.

    Butterfly wall art

    Get the look

    Pretty little pieces

    A whirl of ladylike trinkets, candles and ‘organised clutter’ are an essential part of this décor style. Dot around pastel-coloured, satin cushions for a feminine feel and add soft candlelight in the evening.

    Where to work it? Delicately place things around the house, with a focus on the lounge and bedroom.

    1. Faceted Glass Votives, £2 | 2. Frosted Purple Glass Vase £12| 3. Dark Orchid Large Pillar, £8 | 4. Silver Bird Object, £6. Available in selected stores now.

  2. Style trend: Monochrome

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    In black and white

    Monochrome schemes are a firm fixture on the interiors scene, but in 2015, the simplicity and elegance of a black, white and grey colour palette has been given a warming boost with natural materials, graphic patterns and hints of metallic accents. It’s a look that will never go out of style and the good news is that today’s pattern-rich monochromes are easily pulled into a room with stylish textiles, crockery and accessories.

    Monochrome homewares

    Warm it up

    You might worry that a monochrome space could look cold or uninviting. But the great thing about a monochrome palette is that it’s neutral enough to easily introduce a warming splash of colour. An accent piece, such as a black decorative bowl with a bright, brass-coloured lining, will have a dramatic effect, as will patterns with a distinctive tribal feel. The other way to make it work is to create depth and interest with texture and detail. A few carefully chosen accessories – such as tall gold-dipped effect black candle holders and a tactile vase recalling the line etchings of tribal artefacts – will help to soften the effect.

    Go graphic

    Where to use it

    Monochrome works in any room in the home, but the ideal place to start is the bathroom. Many bathrooms – whether traditional or contemporary – offer a blank canvas in the form of white fixtures and fittings so it’s easy to introduce monochrome accessories to the mix. Start with pattern-rich towels, metal storage baskets and natural stoneware soap dishes.

    1. Set of 2 woven baskets, £10 | 2. Woven diamond bath mat, £12 | 3. Set of 2 wire baskets with rope handle, £20 | 4. Diamond bath towel, £10. Available in selected stores from 22 March 2015.

  3. Sneak preview of our new Spring/Summer homes collection


    Let the sunshine in

    With the brighter months just around the corner, it’s time to let the sunshine into our homes again – and I’m thrilled to introduce you to our new home collections for spring/summer 2015. The four ranges reflect fashion-led trends – from contemporary monochrome to striking floral blooms – with superb design quality, at great value.

    Aqua collection

    Aqua collection

    This is a look that sums up summer for me: cool and calm with a splash of fun. I especially love the bold patterns and ocean-inspired shades, which bring a contemporary, fresh feel to the collection.
    1. Print jug, £12 | 2. Fish soap dish, £3 | 3. Fish tales bath mat, £12

    Monochrome collection

    Monochrome collection

    ‘With black and white popping up all over the catwalks, it was only going to be a matter of time before it spilled over into the home. We’ve gone beyond a basic black and white look, though, by weaving in complementary shades of grey, natural materials and bold geometic patterns.’
    1. Tripod lamp, £45 | 2. Set of two woven baskets, £10 | 3. Nibble bowl, £3

    In Bloom collection

    In Bloom collection

    ‘Floral-inspired interiors are always big news in the warmer months, but we’ve gone a step beyond traditional florals by playing with impressionistic, oversized painterly blooms. In deep, saturated colours they really bring a room to life and look almost like a piece of artwork.’
    1. Floral print double bed linen, £18 | 2. Teacup and saucer, £4 | 3. Butterfly print cushion, £5

    In Bloom collection

    Country Fair collection

    ‘I love how these bright, vibrant patterns have been influenced by a trip to a farmer’s market. They really do bring home the spirit of a country fair – I especially love the hand-crafted look and homely feel.’
    1. Wild flowers embroidered cushion, £15 | 2. Yellow and grey check throw, £12 | 3. Lemon print platter, £12


  4. Pin to win a selection of inspiring homewares from our new collection


    Pin it to win it – now closed

    Spring is here and so is our stunning new homewares range! To celebrate the launch of our most design-led range ever, we’re having a giveaway. One lucky winner will get to take home a bundle of stylish pieces from our new collections – Monochrome, Aqua, In Bloom and Country Fair. To enter, just follow the steps below and get busy pinning your favourite items on Pinterest.

    How to enter

    1. Follow Sainsbury’s on Pinterest.

    2. Create your own Pinterest board and call it ‘#sainsburysspringdreamhome’.

    3. Add at least 10 pins to the board that convey your dream spring home, including at least 5 items from the following Sainsbury’s boards: Monochrome, Aqua, In Bloom and Country Fair.
    4. Pin this competition page on your board, too (click the ‘Pin it’ icon, above).

    That’s it! Get pinning and good luck!

    Competition closes on 22 March 2015.

    Read full terms & conditions